My name is Jade Cheah. I was born in Kuala Lumpur, Malaysia and raised in both East & West Malaysia - currently based in Kota Kinabalu, Sabah.

I believe marketing is about developing the feelings of our audiences to know what they want from other people instead of the brands. The creation of an extremely loud, yet incredibly close marketing is not impossible, it just needs a lot of creative input to simplify complex challenges.

Creative Lasso is my bag of creativity since successful marketing is a challenging game. With a rope in hand, I intend to lasso in more creativity. So saddle up and join me on this journey of filling up the creativity bag! I reckon it’s a never-ending one too.

If you’re looking on how to connect with me, simply click Say Howdy! Don’t be a stranger!


My Projects


Designed to get you inspired and in turn inspire others by sharing to the world what inspires you. 


Thought Tiles

An engaging, interactive and fun activity while having all eyes off the screen at a social media conference. 



The photo-a-day challenge that brought together creativity among Instagrammers in support of Earth Hour.