"There are three kinds of men: The ones that learn by reading. The few who learn by observation. The rest of them have to pee on the electric fence." - Will Rogers
Just a while ago, I had a thought. The cowboys brought in money to develop the West by feedin' the country with their herd of cattle. These days, we've been constantly drilled that to be smart, ya gotta know how to read.. and understand. It'll take ya further, faster!
In Peru, 7 out of 10 kids can't read. That makes up the majority of the kids in Peru.
Well, BBVA (Banco Bilbao Vizcaya Argentaria) which is the multinational Spanish Bankin' Group has initiated a cause to help in the country's development. They wanted to highlight the issue of the illiteracy that the country's facin'. Together with the BBVA Foundation and their ad agency Volver D6, the campaign was called "The Little Guy in the ATM". It would be an experience that touched it’s customers durin' their familiar everyday interaction with the bank’s ATM machine.
So, how did they do it? They put a man inside a made-up ATM and filmed him behind the screen just so it seems like he's actually sitting inside the machine. He holds up a screen when the person is usin' the atm and it has jumbled up words that confuses the audience. He then pulls the screen away and explains the BBVA’s purpose and what they are trying to achieve. Am I makin' any sense? Go on, watch the video..
Imagine havin' a man talkin' to you from inside an ATM machine. That oughta catch my attention but it'd freak me out fo' sure! Still, I don't think I'd walk away from the machine without playin' a part in it. Very clever and entertainin' campaign for a good cause.
Although, it was well executed, I'm pretty sure that's one risky campaign, 'cause betcha lotsa people won't like their privacy to be invaded especially when it involves personal finances.
*tips the hat*