I love jeans! It protects my legs and is def'nately durable material that can handle any job! Betcha know the famous Levis jeans. But today, we're not gonna talk about them, instead, we're lookin' at Diesel.. another international jeans brand, how they marketed their brand differently from the others.
So the idea was to have Diesel different from the rest. A stand-out! They launched a campaign, an anomaly one. It's known as the 'Be Stupid' campaign. Yeah, you heard me right. Okay, let's hang fire before we make up our minds that it's foolish or cool, etc. Watch the video below and scroll down to see the campaign images..
Now, I don't know about you but when I was a kid, ma and pa always told me to 'Be Smart' but sometimes, you ought to 'Act Stupid' dependin' on the situation. Anyway, although some are not ready for such campaigns, Diesel is creative! 'Cause, in the eyes of marketin', Diesel's doin' it right even while they stand with their stupid philosophy. Their ads are def'nately gettin' people talkin' about them. However, it's just that it ain't all positive, that's fo' sure!
With all that's said, there is one thing you gotta remember folks...
"Life is hard, it's harder if you're stupid" -John Wayne
*tips the hat*