At Christmas, all roads lead home - Marjorie Holmes
I love Christmas, and all the fuss that comes with it! I mean, c'mon..Christmas IS the biggest and last festival of the year. My favourite part of this holiday (apart from celebrating the birth of Jesus) is the time filled with family, traditions, and really good food!
Growing up, I generally assumed that everyone in the world rang in the season with a delicious turkey, roasted potatoes, fine wines, mince pies, fruit cake soaked in rum, fun gingerbread cookies and cute cinnamon stars. But today, i learned the Japanese turns to KFC for Christmas! This is thanks to the success of the 1974 marketing campaign of 'Kurisumasu ni wa kentakkii' (Kentucky for Christmas) in Japan. Many order their ”finger lickin’” holiday cheer months in advance to avoid the lines—some as long as two hours. Read about their brilliant marketing HERE.
Alas, Christmas is not all about food per say. It's not about the turkey or the chicken on our table. It's about bringing people even closer together. This Christmas, KLM Royal Dutch Airlines together with Advertising agency DDB & Tribal Amsterdam made a social experiment during the holiday in one of the most impersonal place, crowded with people minding their own business - Amsterdam Airport Schiphol.
Most travellers especially the lonely ones have their eyes glued to a book or smartphones. So, how do you make them connect and share happy moments during Christmas while they're stuck in the airport waiting to get home? KLM did something wonderful with its 'Bonding Christmas Buffet'!
Excited travellers of over 20 different nationalities put their phones or books aside to enjoy a very special Christmas dinner together. That's a great way to bring some Christmas spirit to a busy airport!
Tip of the hat to you, KLM and KFC! Simple enough to be good.
Merry Christmas everyone and have an exciting, memorable New Year 2017!