Heineken stunt called 'The Dilemma' by Publicis Italy is totally worth the watch as the joke falls on one unaware huge soccer fan, Simone. Read on to find out if the victim takes the ticket and enjoys the UEFA Champions League game in person or sticks to the tradition and watch it on the sofa at home with his three BFFs..
The power of stories are real in our lives, it gives life a meaning. As a creative marketer, you need to understand that selling product with a story is hugely effective. Take example of these Christmas ads for 2015 by Sainsbury, John Lewis and Coca-Cola. I reckon it will certainly take the Scrooge and Grinch out of you!